Cause and Effect Essay - McDonalds Causes More Deaths than Terrorists

It was probably inevitable that one day people would start suing McDonald's for making them fat. That day came this summer, when New York lawyer Samuel Hirsch filed several lawsuits against McDonald's, as well as four other fast-food companies, on the grounds that they had failed to adequately disclose the bad health effects of their menus. One of the suits involves a Bronx teenager who tips the scale at 400 pounds and whose mother, in papers filed in U.S. District Court in Manhattan, said, "I always believed McDonald's food was healthy for my son." Uh-huh. And the tooth fairy really put that dollar under his pillow. But once you've stopped sniggering at our litigious society, remember that it once seemed equally ludicrous that smokers could successfully sue tobacco companies for their addiction to cigarettes. And while nobody is claiming that Big Macs are addictive -- at least not yet -- the restaurant industry and food packagers have clearly helped give many Americans the roly-poly shape they have today. This is not to say that the folks in the food industry want us to be fat. But make no mistake: When they do well economically, we gain weight. It wasn't always thus. There was a time when a trip to McDonald's seemed like a treat and when a small bag of French fries, a plain burger and a 12-ounce Coke seemed like a full meal. Fast food wasn't any healthier back then; we simply ate a lot less of it. How did today's oversized appetites become the norm? It didn't happen by accident or some inevitable evolutionary process. It was to a large degree the result of consumer manipulation. Fast food's marketing strategies, which make p d McDonald's just suffered its first quarterly loss since the company went public 47 years ago. The obvious direction to go is down, toward what nutritional policymakers are calling "smart-sizing." Or at least it should be obvious, if food purveyors cared as much about helping Americans slim down as they would have us believe. Instead of urging Americans to "Get Active, Stay Active" -- Pepsi Cola's new criticism-deflecting slogan -- how about bringing back the 6.5-ounce sodas of the '40s and '50s? Or, imagine, as Critser does, the day when McDonald's advertises Le Petit Mac, made with high-grade beef, a delicious whole-grain bun and hawked by, say, Serena Williams. One way or another, as Americans wake up to the fact that obesity is killing nearly as many citizens as cigarettes are, jumbo burgers and super-size fries will seem like less of a bargain.

Evaluating the success of the tutoring program Case Study

Evaluating the success of the tutoring program - Case Study Example Unlike other programs that are assessed only on the basis of their outcomes, the success of this program will be assessed right from the way it aims to identify the need to its design and finally to the way its objectives and goals defined. According to Richards and Lassonde (2009) a successful tutoring program can be evaluated right from goal setting to curriculum development. The need The success of tutoring program is one that begins by identifying the need for which the program is being designed. For instance, the targeted person may already have some assessment information like retention rates, test scores, and even anecdotal reports from teachers and family. In such a case, the assessment is likely to entail a clear inventory of up-to-date reading aspects, with a clear indication or identification of their scope and nature, in order to effectively measure the need against existing services, as well as to identify the gaps that the new program is intended to fill. This process h elps at minimizing duplication, mobilize resources, build on experience, and avert the tensions that are likely to arise when the new program is rolled out. Most importantly, this information is aimed at helping the planners to concentrate on the kids whose needs are very high. Research shows that, on average, four out of ten kids are at a high risk particularly in terms of developing their level of literacy (Fashola, 2002). The tutoring program in this case was a success as it captured all the aspects mentioned. For instance, picking a child and administering an informal reading inventory. Analyzing and synthesize the results to know the need of the child. Interviewing the student by asking information about her and her family background such as age and language they speak at home. This initial stage was a big success as it helped the teacher to know the need and also to effectively measure the need against available services. Defines the mission A successful tutoring program must have a well-defined overall mission. According to Morrow and Woo (2001) when developing the mission of the program, planners are supposed to take into consideration significant contributions to supporting the child’s literacy development made by institutions such as child care centers, as well as other out-of-school community programs. Therefore, the mission statement must describe what the tutoring program intends to do in order to effectively address the needs identified. In this case, the tutoring program will be successful if its mission is based around the identified needs. In this case, the assessment will want to establish if the need is well identified: the student is female and bilingual. She does not do much reading at home, she like basketball, like Latin music just to mention but a few. In spite of all these, she wants to learn. When some words list and reading stories, started from 3rd grade word lists to 12th grade to read were administered to test her reading s kills, She did well until 6th grade word lists. The instructor was able to notice that she needed instructions and have comprehension problems. Generally, the need for the tutoring program was about reading. Therefore, the mission would read like: The mission of this Tutoring Program is to encourage the student to develop an attitude for reading, to learn, to help the student become an engaged reader, as well as to ensuring that the student has access to high quality reading materials. If the instructor developed a mission statement like this, he could easily proceed as it sets objectives and goals that the tutoring program is expected to deliver. Therefore, a successful tutoring program is assessed on whether or not it has a well-defined mission statement.

Factors that Motivate Consumers Towards Internet Shopping Assignment

Factors that Motivate Consumers Towards Internet Shopping - Assignment Example The same study quoted the definition of an e-market as â€Å"an interorganisational information system that allows the participating buyers and sellers to exchange information about prices and product offerings† (Bakos, 1991, p.295). An e-market was also described as â€Å"a way of conducting business by companies and customers performing electronic transactions through computer networks (Liu and Arnett, 2000, p. 34). Also, it is â€Å"a virtual realm where products and services exist as digital information and can be delivered through information-based channels† (Meuter, et al., 2000, p. 50). These various definitions of online/internet shopping/retailing as the more concrete media, system, or network, to the more abstract â€Å"virtual realm† is testament to the various levels this phenomenon affects the psyche and actions of the buying public. It begs the question, â€Å"What factors significantly influence shoppers to buy products over the internet?† From a cursory scan of academic literature, it appears that studies on what influences the online purchase decision may be categorized into three general sets of theories: behavioural, rational, and experiential. Based on this observation, this researcher shall classify the theories gathered from the survey of literature and discuss them in groups, then thereafter compare the groups of theories as this researcher perceived them. Rational The rationale to the inquiry as to customers’ purchase intentions, rather than their attitudes or tendencies to patronize internet shopping, is based on the theory of reasoned action by Ajzen and Fishbein (1980) which states that rational intention is a more powerful or compelling force compared to attitude or behaviour on the decision to purchase, and that the antecedents of intention are shopping orientations, online trust and prior online purchase experience. In determining customers’ attitudes towards internet shopping, early studies tended to touch on a wide range of factors including income, involvement, home shopping versus internet shopping experience, even attitude towards the retailers’ brand and attitude towards retailers’ websites. Along this line, Balabanis and Vassileiou (1999) found that high income favours internet shopping from retailers with strong brand names, and that high involvement with a product category affects adversely shopping from retailers’ sites with weak brands. Furthermore, it was determined that customers’ extensive home-shopping experience and positive attitudes towards a retailer’s web site both had positive effects on the shopper’s buying intentions, whether the product had a strong or weak brand (p. 361). Ling, Chai and Piew (2010) had likewise adopted the same approach to test multiple aspects of online shopping over a broad range of market segments to d etermine any general considerations of the decision to purchase online. Findings showed that such factors as impulse purchase intention, quality orientation, brand orientation, online trust, and prior online purchase experience all positively related to the customers’ intention to purchase online (p. 63). Behavioural The theories that adhere to the behavioural factors propose that customers tend to buy online because certain attitudes, values, and personality traits beyond the scope of reason compel the desire to do so. The result is that the purchase is not so much arrived at as a rational decision but a feeling that the purchase is desirable. Online shoppers’ actions are determined by three elements, namely affect (emotional feelings), intentions (desires), and behaviours, where behaviour is the product of two dimensions: internal