The Ethics Of Electronic Advertising - 916 Words

The vast technological advancements within the last decades have changed how businesses approach current and potential customers. Advertising strategies have transcended traditional mediums and have evolved to infect new technology mediums. The Internet opened the doors to new possibilities and it is no different with advertising. Every new era has some new invention that calls into question its ethical standards such as the radio, television, computer, and now the Internet. Ethics concerns the moral principles that govern how a person or organization should behave as to avoid the invasion of rights of others. The span of ethical standards has no boundaries; Ethical standards are limitless. And ethical standards apply to advertising, including electronic advertisements, which are any advertisements found on the Internet. Electronic advertisers face many critiques and challenges by ethicists and consumers. In addition to electronic advertisements being annoying and disruptive by Inter net users, face ethical challenges, some which have been outlined by an article on â€Å"The Balance†. The article illustrates some of the common unethical acts that most electronic advertisers execute knowingly. These infringements include: â€Å"making untrue claims, bait-and-switch offers †¦ advertorials, interstitial ads, pop-ups and pop-unders, contextual links, and overlay ads† (Spizziri, 2016, p. 1). Spizziri states that companies that indulge in these types of advertisements can foresee negativeShow MoreRelatedEssay on Children and the Media/Advertising816 Words   |  4 Pages It has been noted that the media and advertising industries have targeted the children in the process of selling products and services. Children are in the age range that is most influenced and are most desired for companies to sell products to. Minors are young and are therefore potential long-term consumers. Some of these advertising industries include companies selling credit c ards, tobacco, alcohol, clothing and fast food. According to marketing expert James U. McNeal, PhD, author of quot;TheRead MoreThe Between British And Chinese Waste Management Essay1226 Words   |  5 PagesSaying that a corporation has no social or moral responsibility to engage in, is untrue. A company should be looking at its host nation laws and regulations, the laws and regulations of its market countries, and its desired Code of Ethics of both its employees and leadership. By implicating that a company’s responsibility has borders or boundaries is a true statement because there may not be reciprocity between nation’s regulations. This does not mean that it exonerates the company from honoringRead MoreAdvertising and Solicitation1173 Words   |  5 PagesRules have specific guidelines concerning how advertising legal services should be handled, and each state had adopted laws that follow these in some way or another. Understanding these guidelines and knowing st ate laws that regulate advertising legal services is necessary for all legal professionals so that their services are offered to the public while working withing the boundaries of the law. The unit six seminar discusses what legal advertising and solicitation is, the difference between theRead MoreThe Three Major Factors Fueling International Technological Growth1271 Words   |  6 Pageshelping to connect different populations, especially those in isolated areas (Bureau of Labor Statistics, 2009). E-commerce Roos (2008) defines electronic commerce or e-commerce as buying or selling of goods and services over the internet. Electronic commerce encompasses a broad range of information sources, to include, the internet, advertising, ordering products, downloading applications, music, and the ability to file taxes on-line (Roos, 2008). According to Nasir (2004) e-commerce is availableRead MoreBusiness Ethics at Rocky Mountain Imaging Essay examples1676 Words   |  7 PagesMaria – She is Rocky Mountain Imaging’s bookkeeper. She worries about an audit gone wrong if we receive the check from DEC. d. Denise – She is the DEC Electronics Account Representative. She is in charge of paperwork and receipts for the accounting department at DEC. e. Ingrid – She is the Sales Manager and Denise’s Manager at DEC Electronics. She worries about the actions taking place by us and will consult with her corporate office before proceeding. f. Operational Manager Team – We have beenRead MoreCode Of Ethics And Ethics1073 Words   |  5 PagesFongos Computer Solution (FCS) Code of Ethics A code of ethics is a business document outlining professional standards expected of all company employees and representatives. Although it may address internal conduct, it primarily centers on what is expected of workers when engaged in customer-centric activities. It creates standards by which business representatives are held accountable. In the business arena, it is significant to implement standards and procedures that management and workers areRead MoreMarketing Strategy Of The Apple Company Essay959 Words   |  4 Pagesorganization that carries out marketing at the global level is the Apple Company Inc. Apple’s Marketing Strategy The Apple Company does not have any marketing budget. It does not even go on advertising her products through radio or televisions. Instead, it uses other companies for advertising of their electronic products. Apple Company uses her brands to compete. It focuses on product marketing strategy. The company values product placement with celebrities. It also employs free trial programs of theirRead MoreThe Ethics Of Information Technology812 Words   |  4 Pageswould not have expected that one of the class where I will have to do extensive research on issues that cut across the board will be from a class such as Ethics in Information Technology. My first take away is that ethics cannot be defined narrowly. It is a broad topic that can be approached from many different perspectives. Frank Navran of the Ethics Resource Center (ERC) defines it as the study of what we understand to be good and right behavior and how people make those judgments (UMUC Library,Read More2.08 body paragraph Es say1613 Words   |  7 Pagesï » ¿Advertisement Chart    How does the ad use  logos? How does the ad use  pathos? How does the ad use  ethos? Does the ad seem effective to you?   Explain your reasoning. Your favorite   electronic device   The video uses logos by saying that the IPhone 4s has 8 megapixels and all new optics which makes it more than the leading competition.         The video uses pathos by saying siri is an amazing assistant that listens to you and understands you when you need her.         The video uses ethosRead MoreEthics Case Study : Paradyne1159 Words   |  5 PagesEthics Case Study: Paradyne By Ali Khan for EE4400 1 Background Every good engineer will be ruled by ethics and moral code. Honesty towards his client and fellow team mates is a must for any good engineer. While building designs and turning innovative ideas into reality require dedication and passion. Engineers in their day to day work face hardships and difficult decisions. We spend long and hard days at work. Solving problems in given limited resources and time does make life difficult and good

Government s Military Interventions Toward Native Peoples...

The primary memory of United States’ westward expansion in the 19th century is one of triumph because it doubled the nation’s territory and increased trade. However, the Old West during the 19th century was characterized by America’s brutal obsession with expansion and the concept of American exceptionalism. In Blood Meridian by Cormac McCarthy, Judge Holden celebrates the human nature of violence and its necessity to find order in chaos. Blinded by the greed for control, he refuses to acknowledge the norms of civilized behavior. Similarly, under the principles of the Manifest Destiny, the U.S. government’s military interventions toward Native peoples overlooked violence. These parallels reflect the exceptionalist idea that one is inherently more virtuous and entitled to higher purposes. Historians and primary accounts confirm the parallelism that McCarthy draws between violence and American history. Therefore, preconceived notions about the positive aspec ts of American expansionism are overturned by the significance of its underlying violence. Attempts to justify westward expansion with Manifest Destiny advocated the pursuit of historical erasure. The American westward movement rooted from the brutality of American exceptionalism and destructive manipulation of history. A New York Daily Times article in 1851 romanticized Manifest Destiny as a â€Å"national progress† where the nation â€Å"thirsts for freedom in the furthest ends of the earth† (â€Å"Annexation in the Pacific†). TheShow MoreRelatedEssay on Oil Industry and Nigerian Development4319 Words   |  18 Pagessafe assumption should be that Nigeria is among the leaders in development as a whole, or at least be progressing toward that. The oil industry has, however, interfered somewhat in the development of alternative industries. 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Why Is Testing Stage of Sdlc so Important Free Essays

Why is the testing stage of systems development so important? November 2012 Introduction †¢ Systems Development Lifecycle †¢ Types of SDLC †¢ Stages of SDLC †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ Waterfall method Testing Programme Testing Acceptance Testing Limitations of Testing Case Study 1: University of Salford Case Study 2: Knight Capital Group Summary Conclusion References Systems Development Lifecycle †¢ Systems Development Life Cycle (SDLC) is the process of developing information systems through various stages from identifying initial requirements through analysis, design, testing, mplementation and maintenance. †¢ Many different models but each generally consists of a series of defined steps or stages. Laudon Laudon (2006) Types of SDLC †¢ Waterfall †¢ Fountain †¢ Spiral †¢ Rapid prototyping †¢ Incremental Bocij et al (2006) Waterfall †¢ One of the oldest, best known †¢ Lin ear sequential set of phases †¢ Review at end of each phase before moving on to the next †¢ Logical chain of events, e. We will write a custom essay sample on Why Is Testing Stage of Sdlc so Important? or any similar topic only for you Order Now g. programming cannot begin until specification completed †¢ Many different versions †¢ Many critics – does not work? Laplante Neill (2004) Dennis et al (2008) Stages of SDLC Vary according to the methodology used but usually some variation of the waterfall method which has Galin (2004) served as a framework for others. †¢ Systems analysis – identify problems establish requirements †¢ Systems Design – create design specifications †¢ Programming – translate design specification into code †¢ Testing †¢ Conversion – plan conversion, train users †¢ Production Maintenance – operate, evaluate and modify the system Laudon Laudon (2006) Testing Why test? System should be tested to ensure that it meets the requirements laid out at the start of the process. Develop a test plan †¢ Involve users as well as developers †¢ Simulate data and test system processes e. g. entering a new record, inserting incorrect data Laudon Laudon (2006) Test Plan Test Number Purpose of Test Test Data Expected Result Actual Result 1 Test the validation rule on the â€Å"Date of Birth† field to ensure tha t valid dates of birth can be entered. 15/02/1988 Accepted Accepted 2 Test the validation rule on the Date of Birth field to ensure that a date in the future cannot be entered. 14/10/2013 Rejected Accepted Adapted from: Laudon Laudon (2006) Testing 2 basic phases of testing: programme testing – ensures that the programmes work as expected in controlled environment †¢ acceptance testing – ensures users are able to use the system and that it operates as expected when in use. Laudon Laudon (2006) Programme Testing 3 phases †¢ unit testing – individual modules of the system are tested for any potential errors in the code. †¢ integration testing – to check the modules work together as expected †¢ complete system testing – see how all the components will work under various conditions Bocij et al (2006) Acceptance Testing User Acceptance Testing (UAT) by actual end users of the ystem to determine how well it meets their expectations and requirements. †¢ alpha testing – using simulated data †¢ beta testing – using actual data – final stage before implementation Bocij et al (2006) Acceptance Testing †¢ Security testing – whether security policies have been implemented as intended †¢ Recovery testing – how the system reacts when it has been forced to fail †¢ Performance testing – in different environments †¢ Stress testing – attempts to â€Å"break† the system by not following guidelines. Looks at how the system performs under heavy demand. Bocij et al (2006) Limitations of Testing Impossible to guarantee that once a system is tested it will work exactly as expected †¢ Too many factors to carry out exhaustive testing †¢ It is often given insufficient importance and other stages overrun at the expense of testing †¢ Cannot rule out unforeseen problems further down the line BUT: Gives a good idea, identifies major err ors Morris (2005), Bocij et al (2006) Case Study 1 – Careers Service †¢ New system to manage Careers Service appointments, workshops and events †¢ Alpha testing revealed few errors which were resolved †¢ Beta testing revealed significant issues re: student status, ducation details, appointment booking abilities †¢ Issues were resolved and pilot system launched †¢ Phased implementation. Testing continues†¦ Case Study 2 – Knight Capital Group †¢ Trading US equities electronically (high frequency trading) †¢ Dormant software from a legacy system inadvertently reactivated †¢ Multiplied stock trades by 1000 †¢ 45 minute delay in shutting down the system †¢ Proper testing and â€Å"appropriate market simulations† †¢ Estimated $440M loss Detterman (2012), Ruhle, Harper and Mehta (2012) Summary †¢ Defined SDLC †¢ Types Stages of SDLC †¢ Types of Testing †¢ Limitations of Testing Case studie s demonstrate importance of thorough testing Conclusion †¢ Testing reveals any errors and incompatibilities †¢ Essential to ensure they can be corrected before implementation †¢ Testing is a continual process. There needs to be a cut off point before implementation but it can (and should) continue †¢ Testing is critical because it is the only way to determine whether the system operates to requirements and actually works! Laudon Laudon (2006), Cervone (2007) References Cervone, H. F. (2007),†The system development life cycle and digital library development†, O CLC Systems Services, Vol. 3 Iss: 4 pp. 348–352 [online]. Available from: [Accessed 12 November 2012] Dennis, A. , Wixom, B. H. Roth, R. M. (2008) Systems Analysis and Design, 4th Edn, Oxford: Wiley Detterman, E. (2012) â€Å"Software Development Life Cycle (SDLC) Case Study – Result = $440m Loss. † Solid Logic Technology. 12 August 2012 [online]. Available from: [Accesse d 11 November 2012] Galin, D. (2004) Software Quality Assurance: from theory to implementation. Harlow: Pearson Education Laplante, P. A. Neill, C. J. (2004), â€Å"The Demise of the Waterfall Model Is Imminent† and Other Urban Myths†, ACM Queue, Vol 1, No. 10 [onliine]. Available from: [Accessed 12 November 2012] Laudon, K. C. and Laudon, J. P. (2006) Essentials of Management Information Systems: Organization and Technology in the Networked Enterprise, ninth ed. , New Jersey: Prentice-Hall Morris, S. , (2005) â€Å"Software Development Cycle†, Tessella Support Services plc, available at http://www. tessella. com/wp-content/uploads/2008/05/softwaredevelopmentcycle. p df [accessed 12 November 2012] Ruhle, S. Harper, C. Mehta, N. (2012) Knight Trading Loss Said to Be Linked to Dormant Software. Bloomberg. 14 August 2012. [online] Available from: {Accessed 01-11-2012] How to cite Why Is Testing Stage of Sdlc so Important?, Essay examples

National Safety And Quality Health Service Standards †Free Samples

Question: Discuss about the National Safety And Quality Health Service Standards. Answer: The National Safety and Quality Health Service Standards were developed by the Australian Commission on Safety and Quality in Health care in order to provide protection for the public and improve the quality of the health care services. There are 10 health standards (Lyle-Edrosolo, Waxman, 2016). including prevention and control of healthcare associated infections, medication safety which will be discussed in this paper. The patient, Mrs. Julia Brown is a 61-year-old woman who had a lap cholecystectomy. She requires administration of medication, monitoring of her wound, assessment of vital signs and general evaluation. This paper will focus on how 2 of the quality standards would be applied in a home environment compared to a hospital environment for Mrs. Julia. Therefore, the paper focuses on standard 3, preventing and controlling healthcare associated infections and on standard 4, medication safety and their relevance to the case study. Preventing and controlling healthcare associated infections is the third standard. The aim of this standard is to ensure patients do not get any healthcare related infections and also managing infections effectively in case they occur(Bain, Bucknall, Weir-Phyland, Metcalf, Ingram, Nie, 2013). In both the hospital and home setting, the nurse will have to sanitize their hands first before coming into direct contact with Mrs. Julia or indirectly through touching any equipment or items that will be used by her. In both environments, the surrounding areas should be clean and the medical devices being used should be sterilized before they are used on the patient. In a hospital setting, the proximity to other patients and sharing of some of the hospital facilities among patients has to be managed. However, in a home setting, the family members who come into contact with Mrs. Julia should sanitize their hands first before seeing her and they should not be having any medical condition that c an spread to the patient. Standard four is medication safety, which ensures that there are reduced medication incidents and improved safety in medicine use (Bain, Bucknall, Weir-Phyland, Metcalf, Ingran Nie, 2013). The standard also ensures safe prescription, dispensation, and administration of appropriate medicines to informed patients, this is critical in ensuring patient safety. In this case, both the home setting and the hospital setting, medication has to be safely administered and the effects of the medications monitored (Lyle-Edrosolo Waxman, 2016). The medication history of the patients is also made available during the time of clinical care or home care (Twigg, Duffield, Evans, 2013). In a home setting, the nurse will require to have the complete list of the patients medicine and ensure that its all available at Mrs., Julias home. The nurse will have to talk to the family about the patients medication, the storage, prescription and possible risks that may occur. Compared to a hospital, the nurse w ill have to ensure the medication is stored safely in the patients house and also consider the conditions required for storage(Bain, Bucknall, Weir-Phyland, Metcalf, Ingran Nie, 2013). In a home environment, the nurse will be able to monitor closely Mrs. Julia for any side effects that may occur because of the medication, this is important to ensure complete clinical recovery of the patient. On the other hand, in the hospital setting, the nurse usually looks after several patients at once and they may miss an effect the prescribed medication has on the patient (Excellence, 2013). In a home environment, the nurse can involve other family members in monitoring the patients response to medication and ensuring adherence to the prescription, which may not be the case in the hospital environment (Twigg, Duffield Evans, 2013). In conclusion, the paper has focused on two quality standards of health that can be applied in the home environment in comparison to those quality standards applicable in the hospital environment for Mrs. Julia. The quality standards are based on the controlling and prevention of infections in order to ensure safety in medication, these health standards are very useful in ensuring the safety of the patient. It also guides the clinical workforce on how to safely carry out their duties while taking care of the patients. Preventing and controlling healthcare associated infections and medication safety are standards that can be applied when handling a patient in a hospital and home setting. Even though their implementation might be different in the two environments, they still aim at ensuring the patient's safety and proper health care services. References Bain, C.A., Bucknall, T., Weir-Phyland, J., Metcalf, S., Ingram, P., Nie, L. (2013). Meeting National Safety and Quality Health Service Standards- The role of the Point-of-care (POC) Audit application. International Journal of e-Education, e-Business, e-Management and e-Learning, 3(6), 507 Excellence, B.P. (2013). The Joint Commission announces 2014 national patient safety goal. Joint commission perspectives. Lyle-Edrosolo, G., Waxman, K. T. (2016). Aligning healthcare Safety and Quality competencies: Quality and Safety Education for Nurses (QSEN), The Joint Commission and American Nurses Credentialing Center (ANCC) Magnet Standards Crosswalk. Nurse Leader, 14(1), 70-75. Twigg, D. E., Duffield, C., Evans, G. (2013). The critical role of nurses in the successful implementation of the National Safety and Quality Health Services Standards. Australian Health Review, 37(4), 541-546