How do cultural factors influence a Multi National Company's decisions Essay

How do social variables impact a Multi National Company's choices on the spot choice and authoritative structure for it - Essay Example Change firms that contrast altogether from national and worldwide firms are making the later firms, are making them responsible to worldwide markets and monetary settings. On account of globalization impact, the state capacity to manage its financial exercises is declining quickly, while worldwide markets increment in their strength over national monetary strategies. These approaches must be adjusted such that ensures global organizations and upper hand. Globalization has made ways for open doors for expanding number of organizations to cross their countrywide outskirts and broaden their piece of the overall industry, reduce costs, just as improve capability. Worldwide organizations are going worldwide essentially on the grounds that, of market immersion in the parent nation; they search for new markets to bit rivalry. The global organizations exploit the economies of scale in the focused on nation to expand their business by increasing progressively stable benefits. This thus has pr ompted expanded development of universal development of items and administrations quickly. Social elements impact a Multi-National Company's choices on the spot choice Cultural elements influence both the brand appearance and influence the basic association of the organization extending from the administration of laborers, the deals of the item and the satisfaction of the buyers. Hierarchical structure must be movable so it can meet the social viewpoints in zones with differed societies. As indicated by look into, culture includes a lot of creeds, moral standards, language, customs just as laws caught in shared by a nation, a general public, or other unmistakable gathering of people (Haleblian, McNamara and Davison, 2009). At present, with numerous evacuees in different countries around the world, there is a wide scope of social assorted variety, strict perspectives, customs just as morals, mirroring the scattered premise of the individuals. Hierarchical culture is alluded to as an example of common understanding s around which activity is sorted out. On the other hand, it tends to be taken to infer a plan of information, of principles for commenting, considering, evaluating, and acting that serve to relate human social orders to their ecological settings. From measurements, there has been an expansion in advancements in the territory of transport and correspondences, which have made the universe a worldwide network. Appropriately, there has been a decrease of exchange boundaries due to the nearness facilitated commerce zones in countless countries (Beamish and Lupton, 2009). Nonetheless, regardless of the way that there has been the diminishing in exchange bars to entering new worldwide markets, there are as yet different entanglements. Chiefs who manage worldwide associations as of now experience an outside setting that is quickly modifying multilayered, problematic and progressively serious. Global associations can help in the making of serious advantages; albeit just under specific conditions. It is of incredible centrality to take note of that, gives that identify with different gatherings inside the workforce are unpredictable and sensitive to deal with. Along these lines, this implies without significant comprehension of the assorted hierarchical and financial just as social components, worldwide enterprises may not thrive in taking full advantage of the current assets and possibilities (Porter, 1998). In this way, the acts of

The Topic Of Globalisation Education Essay

The Topic Of Globalization Education Essay Globalization is a slanting word in this century and it is regularly asserted as a characteristic procedure by numerous perspectives particularly from well known media. In the fast development of innovation, globalization is unavoidable to a country. Distinctive country may have diverse reaction and impact of globalization. It is difficult to think about any division which isn't influenced by globalization, as it assumes primary job in business, instruction, culture, and politic, to give some examples. The advantages of globalization incorporate more prominent development of innovation, higher normal livelihoods, improving standard living just as serving better training. Instruction is a crucial part in guaranteeing the advancement of a country, subsequently it has experienced through arrangement of upset all together for a country state to give the best training framework to its kin. Globalization can be characterized from numerous points of view, depending from which sees it is seen. In my perspective, globalization is where the world is contracting, getting borderless and saw as a feeling of worldwide completeness and solidarity. Globalization made everything gets simpler and it has prompted extraordinary changes in numerous divisions since hundred years prior. Be that as it may, it has speeded up throughout the only remaining century because of the nearness of advance innovation in correspondence and transportation. The use of messages and web are the case of globalization where worldwide correspondence happens practically momentary. As per Bottery (2006), the meaning of globalization is the planet is seen in general and the speed of correspondence had contracted it throughout the most recent couple of hundreds of years. Numerous scholars and creators for the most part clarify globalization as a procedure containing the development of the universes individuals , pictures, advances, account and thoughts, for example, works on concerning states and other institutional strategies. (Al-Albri, 2011). Globalization also is supposed to be set apart by expedient, free development of individuals, administrations, capital, merchandise, thoughts and information across outskirts. A few people accepted globalization is an antagonistic wonder which influences the world from multiple points of view. A case of ruinous globalization sway; social globalization is viewed as the reason for losing ones culture and language since everybody is adjusting and rehearsing the predominant culture, for instance McDonaldlisation. In spite of the contrary impact of globalization, another gathering of individuals concur that globalization offer favorable circumstances to the world, where individuals get more associated and educated than any other time in recent memory. Bottery (2006) draws the consideration of social globalization; it gives social assortment in one area to eat for all intents and purposes any national dish, go to any strict function, and tune in to any sort of music. These assortments, as featured by Bottery, offers training with various windows through which new viewpoints are picked up, other than offers access to various convictions and ways to deal with life , and be a genuine quality for otherworldly development. Globalization isn't exclusively accentuations on the development of innovation, globalization incorporates ecological globalization, social, segment, political, American and monetary globalization and it is a consistent procedure whether person perceived or not. The procedure of globalization influences nations, create arrangement interventions and have direct effect on instructive foundations (Bottery, 2006). In a secure, various kinds of globalization put various pressures to the world. Be that as it may, the various sorts of globalization is connected to another and making an increasingly convoluted world for individuals endure. Globalization and instruction Instruction is another segment which is influenced by globalization. The consistent difference in training approach in numerous country states is one of the impacts concerning the interest of this globalized world. Training these days is positioned among the principle worry of country states as it assumes a noteworthy job in forming and getting ready kids for what's to come. Truth be told, much cash is spent on instruction as an open help because of its significance. In past years, so as to accomplish the points of training, country states built up their instruction arrangement with respect to what they saw as essential to their country. Be that as it may, in ongoing setting, instruction approach is found in an alternate point of view, where it is become internationalized to the strength of the worldwide economy over the national legislative issues. Inside the more extensive setting of globalization, training is presently viewed as a worldwide help, playing a momentous crucial the wo rldwide economy with interest in individuals, aptitudes and information (Al-Abri, 2011). Improving worldwide intensity has been focused by country states instruction strategy, which is accepted that changing training arrangement nearby with the worldwide setting will enable the country to state to be all the more monetarily serious with different countries. As per Mundy (2005, refer to in Al-Abri, 2011), numerous nations have gotten increasingly serious by endeavoring to upgrade the profitability of the local work power which can be practiced by presenting new instructive approaches, projects and changes that plan kids to contend in the worldwide work power. In spite of profiting the instruction, the competiveness among these nations improving the creation of new training polices with brimming with esteem. Actually, Al-Abri likewise states in his article that numerous investigations have affirmed that there have been new instruction arrangements that present changes in educational program, teaching method and assessment, looking to improve intensity among country states. Instances of these changes are commitment in universal correlations of test execution, national educational program and profitable teaching methods. Impact of globalization on training strategy in Malaysia The procedure of globalization has profoundly moved and changed the manners by which training approaches are created, executed and assessed. It is sure that globalization prompts superior training approach as they understood the significance of giving appropriate instruction to deliver gifted laborer which will assist with expanding the financial condition of a country and to rival different nations. For instance, ongoing finding in India expresses that Indian Education System has expanded fourteen-overlay regarding the quantity of colleges and thirty three-overlap as far as the quantity of schools, in contrast with the number at the hour of Independence (Kumar Singh, 2010). As a creating nation, Malaysia also experiences changes in training strategy to address the issue of this globalized world. The instruction approach in Malaysia has encounters different arrangement of change, began from the colonization time up until today. The purpose behind changes is essentially to fit in the worldwide setting and to higher the standard of the land. Generally, training in Malaysia, some time ago referred to as Tanah Melayu began as a private activity which is for the most part worried in creating man with methods for information and abilities for his prosperity and for his salvation in the great beyond. The instruction framework in Tanah Melayu then changed after the British colonization, as the British needs talented individuals to work for them so as to abuse the economy in Tanah Melayu. They set up various schools for various ethnic lines, utilizing various dialects. They initiated an instruction framework in the entirety of the provinces to assist the locals w ith maintaining customary life and to forestall social turmoil through confined training (Hooker, 2003, refered to in Tableman, 2007). Actually, as indicated by Hashim (1996, refered to in Tableman, 2007), the British restricted instruction to making better anglers and ranchers, in light of the fact that the British stressed that an over-taught populace may oppose pilgrim rule. This is the beginning stage of unrest in instruction approach in Malaysia, where monetary part is the greatest impact to the changes. Scarcely any years in the wake of picking up freedom from British, the administration chose to change the arrangement, where the New Education strategy has changed over English Schools to national schools. Malaysian national language, Malay has become the principal language in school, rather than English or different dialects after the execution of the national language strategy, in straight to the New Education Policy. Government sees that instruction is extremely essential to the quality of a country state, consequently the changes. This is consistent with Tableman, (2007), instruction is a significant viewpoint in supporting the foundation of a nation, subsequently having trustworthy training framework is critical to the achievement of creating nations in a worldwide economy Globalization is said to advance the opening of national fringes to the worldwide progression of products, administrations, crude materials and assets, data and innovation, and human asset (Chin, 2009). As per World Bank (1994, as refer to in Green, 2002), over the most recent three decades, East Asia has been accounted for to encounter a time of financial advancement which has been portrayed as phenomenal and supernatural. Monetary development and instructive extension is firmly related, and these two perspectives are additionally connected to state arrangement and formative state. It is upheld by Green (2002); the fortuitous event in East Asia nations of financial development with instructive extension plainly proposes a cozy connection between the two. For instance, it has been accounted for that in Hong Kong, Singapore, South Korea and Taiwan, the monetary advancement grew eight percent a year, which is route quicker than other area on the world (Green, 2002). For the most part, the enrolment rates in auxiliary school were beneath 50 percent in every nation in the mid 60s, in any case, these four nations have experienced huge extension in instruction, where every one of the nations had very elevated levels of essential training. Actually, Taiwan and South Korea currently have among the most noteworthy paces of upper optional finish on the planet, and an enormous extent of the individuals who complete go on to advanced education (Green, 2002).

Autobiography Coursework Custom Writing Help Online

Autobiography Coursework Custom Writing Help Online Autobiography Coursework Custom Writing Help Online Puzzled with your task to write an autobiography paper? Cannot find the right approach? What you have to understand is that an autobiography coursework is not simply a summary of your life experiences. This project will help you enrich your inner world and help you reveal your personality along with spirituality. But if you feel like this is not exactly the kind of work you would be willing to do, then BookwormLab.com will cordially lend you a helping hand on that one! How Does One Get Extra Credit for the Work? You will be given a chance to write an autobiography coursework or accounting coursework in class. That way your teacher will be able to evaluate your writing techniques, organization skills and the ability to represent yourself. So it is of crucial importance that you prepare some material, which is interesting, enjoyable and easy to read. Also, pay attention to some useful tips here:choose a particular even to talk about write the truth add some pictures or photos to brighten it upCould Use Some Creative Ideas? When writing an autobiography coursework students need to make use of creative, original and entertaining concepts. BookwormLab.com has included several things to consider: Using narratives. A narrative tells a story from the point of view of a character. There is a storyline with a beginning, a body and an ending featured. Some techniques involve adding letters, personal diary entries. You are welcome to paste monologues, dialogues or even telephone conversations. Self-portrayal idea. How can you represent your life chronicle? By using photojournalist techniques of creating a caption that will tell your story. Speak up option. It’s up to you to choose whether you would want to provide the reader with a glimpse of an unspoken aspect of your life. Perhaps you would want to share the things no one knew of before. Here’s How It Works You place an order with us. We will assign a professional qualified in your field of study to complete the work. You will get your paper delivered on time. In case you need any changes to be introduced to your work, just ask for them. We have helped hundreds of students just like you to achieve their academic success. You can entrust us your coursework and it will be done in accordance with the highest academic standards and competency level. BookwormLab.com is a legitimate essay writing service offering academic assistance with various projects, assignments and papers. We specialize in researching, writing, editing and proofreading. Is is your number one choice to overcome your academic difficulties and hardships. Is It Possible to Purchase Coursework Online? It sure is! If you buy coursework at BookwormLab.com, our creative and professional writers will do all it takes to deliver a work that will satisfy your wishes and desires. The unique piece of writing you will get will satisfy both you and your teacher. You may be in need of editing or proofreading services for your project. BookwormLab.com’s team will bring your writing to absolute perfection! Whatever you need just give us a call and relieve yourself from academic pressure.

Is The Berlin Wall A German National Symbol - Free Essay Example

Sample details Pages: 2 Words: 470 Downloads: 1 Date added: 2019/05/07 Category History Essay Level High school Tags: Berlin Wall Essay Did you like this example? The Berlin Wall was a physical symbol of the difference between the West and East Berliner. This physical border became a border of culture that divided social contexts and expressive forms. Communities along borders in all different places and countries are constantly defined and redefined by the changes in borders, finding an identity is difficult for people who live in these areas. Don’t waste time! Our writers will create an original "Is The Berlin Wall A German National Symbol?" essay for you Create order How did the wall change the traditions for these two separate Berlins? How did this wall affect the sense of home for the East and West Berliners? How did this wall change and affect these peoples identity? I have found interviews and accounts from Berliners who remember the building of the wall, Berliners who lived close to the wall, Berliners who grew up during this time and especially remember a divided Berlin and some refugees who had escaped to the West Berlin side from East Berlin. Before beginning with the separation and difference in these two Berlins, we must look at Germany as a whole. Starting with what Mary Beth Stein, (PhD) calls the German problem. The German national identity has been said to show feelings of inferiority, in which was seen to cause extreme nationalistic motives which ultimately brought about the creation of the German Reich, the need to show the world that the German nationality was of value. Germany was in a tough position after 1945, not only because of the events leading up to the wall, but mostly because of the extreme German nationalism which caused World War Two that ended up being extreme misfortune for Germany, and now they could not control their own political fate because of the defeat and surrender after the war. Now, not only could the entirety of Germany find an identity, but they were being split into two separate identities, both competing for legitimacy while trying to represent and signify their nation. One issue that was faced by these two new German states was a historical and political aspect. What were the select aspects of German national identity that could be carried on throughout the years but was still far enough from the most recent German experience? After 1945, two Germanies were continuing forward with different aspects of the German past, while both still wanting to maintain legitimacy. This was extremely difficult in the years from 1945-1949, when Germany was going through a denazification cleanse formulated by the Allies in the Allied occupation zones. Many German national symbols were eradicated like the national anthem and the flag which can be a symbol of identity and sovereignty. Later, both German states brought back the original black, red and gold flag which was associated with the liberal-democratic tradition and the revolution of 1848. The GDR (German Democratic Republic) eventually adds the emblem of a hammer and compass that is circled by a wreath in 1959.

Shedding Some Light of Schizophrenia Essay - 1551 Words

Schizophrenia affects about 2.5 million Americans and 24 million worldwide. However, not everything is known about the mental illness. What part of the brain Schizophrenia affects and the different types of tests used to detect it. What medications have shown the best results, but what are their side effects that may come with? Is it worth the risk? Also what are all the possible ways Schizophrenia can be instigated? â€Å"New test and machines also enabled researchers to study the structure of schizophrenic brains.† There were studies done to compare those of a normal brains and ones affected by Schizophrenia, it showed several structural differences. â€Å"The most common finding was the enlargement of the lateral ventricles, which are†¦show more content†¦But doctors use certain tests to make sure nothing else as at the root of the symptoms.† The doctor will begin to ask you questions about your mental health and medical history. If you are hearing voices, h aving odd experiences or having confusing thoughts that you can’t control. If they think you need to be further tested they may proceed with a MRI, CT scan. Those will then check the structure, function and size of your brain. From then on they will diagnose you with the Schizophrenia mental disorder if you have hallucinations, delusions. Other factors may also show symptoms of Schizophrenia but those two are the main ones that are most easily recognizable. There are numerous different types of medications that you can take with schizophrenia. There was â€Å"a 4-week of placebo-controlled trial in hospitalized patients with acute Schizophrenia.† â€Å"Risperidone was used as an active control in this study.† There are physiological treatments that include cognitive behavior therapy, family therapy and one-on-one therapy that contribute to help manage the schizophrenia. Anti-psychotic medicines are called â€Å"atypical†, it helps to contribute to improv e and maintain symptoms. You can get them as injections, liquid form and also pills. You have to participate in a maintenance plan that helps to manage and prevent acute episodes from coming backShow MoreRelatedMarxism In Arthur Millers Death Of A Salesman1465 Words   |  6 Pagesof psychotic disorder shows a true linkage between class position and the rate of treated cases in the population, but the relationship is indirect: The lower the class, the higher the rate (Hollingshead Redlich, 1757). Depression, anxiety, schizophrenia, and Antisocial Personality Disorder were common psychiatric disorders found to correlate to middle or lower-class individuals such as Willy Lowman (Walsh et al, 2013). This research implies that Willy Lowmans mental deterioration was either aRead MoreThe Physiology, Metabolism, Biochemistry1433 Words   |  6 Pageschronic. 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Sdasdsa Essay Example For Students

Sdasdsa Essay The first piece of material I gathered was a picture via the internet. This picture is of the River Rouge assembly plant in Dearborn, Michigan. This picture shows the manufacturing of the fender for a Ford Motor Companyproduct. It also shows the facilities of the Rouge plant and how the plantit self was state of the art. This plant was the largest of its kind at the time of its construction. The Ford Motor Company at the time was one of the leaders in laborrelations. This picture shows the size of the plant as well as the workingconditions in the facility. When viewing the photograph you can see the array of pipes and collectiondevices to aid in the circulation of air and the collection of dust andother by products made in the plant. The next component I found is another picture of the interior of the Rougeplant. This picture is one of many conveyer belts in the plant. This beltis moving engine parts from the engine assembly to the final assembly. Henry Ford was a pioneer in the use of the assembly line in the automobileindustry, and the Rouge plant was the ultimate in that use of the assemblyline. This photo shows the depth of the plant, being able to manufactureall components of the cars without having to ship parts to or from otherlocations in the country. The next collection of photographs is of the exterior of the Rouge plant. These photos were obtained from the Henry Ford Museum in Dearborn, Michigan. These pictures are of the Rouge during the switch of all production, fromthe Highland Park plant, to the Rouge. It was also the time that the ModelA was beginning production. This collection shows examples of four exterior views of the plant, alludeto the many different factories within the Rouge plant. The Rouge was asteel mill, a foundry, a power producer and, an assembly line. This allencompassing idea helped ford relegate all aspects of the production oftheir product. Along with the exterior, the interior showed the extent of the allencompassing Rouge plant. The interior photographs, which were also careof the Henry Ford Museum, show more factories within the factory. Forexample, the four photos in this collection display metal forming, andmetallurgical operations. These pictures included forging, the blastfurnaces, removal of slag and, even salvaging scrap from metal ships. The interior had two collections to view and the second reaffirmed what thefirst portrayed. The second collection displays more metal workingproduction including the hydraulic shear, which was used for sheet metal,the open hearth ladle and the hearth building. These photos gave animpressive direction of the inner workings of the Rouge plant. As said before the Rouge was the largest manufacturing complex in thenation when it was built. An aerial photograph of the plant reaffirms thatfact. The photo was taken in 1930 and you can see by the photo the plantis very impressive. The caption that accompanies the picture gives anactual figure of the Rouges square footage, the total is 6,952,484 squarefeet. Before the Rouge plant Fords main manufacturing plant was Highland Park. The Rouge and Highland Park were similar in the way of utilizing theassembly line to produce the Ford product. Many collections of photos werefound of the assembly line at Highland. One collection shows the finalmating of the model T, which is similar to the final mating of the model A . .u063e9e551899994806e942310521ccff , .u063e9e551899994806e942310521ccff .postImageUrl , .u063e9e551899994806e942310521ccff .centered-text-area { min-height: 80px; position: relative; } .u063e9e551899994806e942310521ccff , .u063e9e551899994806e942310521ccff:hover , .u063e9e551899994806e942310521ccff:visited , .u063e9e551899994806e942310521ccff:active { border:0!important; } .u063e9e551899994806e942310521ccff .clearfix:after { content: ""; display: table; clear: both; } .u063e9e551899994806e942310521ccff { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u063e9e551899994806e942310521ccff:active , .u063e9e551899994806e942310521ccff:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u063e9e551899994806e942310521ccff .centered-text-area { width: 100%; position: relative ; } .u063e9e551899994806e942310521ccff .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u063e9e551899994806e942310521ccff .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u063e9e551899994806e942310521ccff .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u063e9e551899994806e942310521ccff:hover .ctaButton { background-color: #34495E!important; } .u063e9e551899994806e942310521ccff .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u063e9e551899994806e942310521ccff .u063e9e551899994806e942310521ccff-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u063e9e551899994806e942310521ccff:after { content: ""; display: block; clear: both; } READ: Booker T. Washington (587 words) EssayAlso the one day production of the Highland Park plant, which was dwarfedby the Rouge one day production total. The next collection of Highland Park photos displays the typical proceduresin installing components to the automobile. Each of the four picturesshows the installation to the car. From the engine to the tires the sameprinciples that were used at Highland Park were used at the Rouge plant. The final piece of material that was compiled through the search of theInternet and other sources was the National Historic Landmark of Michiganweb page. This page has a link to an informational page on the Rouge plant. The plant is listed as a national landmark since 1978 and a Michiganlandmark since 1976. Also listed on the site is the date the property wasbought by Henry Ford and, the date all production was shifted from HighlandPark to the Rouge complex. A significant statement is given about theRouge on the marvel of its creation and the full integration of all aspectsof automobile manufacturing to achieve vertical integration and selfsufficiency. In conclusion the River Rouge manufacturing complex in Dearborn, Michiganwas and is one of the great marvels of the early twentieth century. HenryFord was the man who introduced the assembly line to the automobileindustry and the Rouge was his crowning achievement. The major Internetsites used for this compilation was the Henry Ford Museum and GreenfieldVillage home page at http://wwwhfmgv.org and, the National HistoricLandmark in Michigan home page athttp://www.sos.state.mi.us/history/preserve/phisite/riverrouWords/ Pages : 810 / 24

Strategic Management Company Easy Jets Strategic Analysis

Introduction The airline industry across the world is characterized by stiff competition. Every player is doing everything possible to acquire the biggest market share and have an advantage over competitors. Business executives in this industry treat strategic management as an important aspect of making a business succeed.Advertising We will write a custom report sample on Strategic Management: Company Easy Jet’s Strategic Analysis specifically for you for only $16.05 $11/page Learn More This is not unjustified; a critical analysis of the market reveals an array of strategic management tools used by the various players in the industry to keep companies afloat, giving them an advantageous edge over others. This report analyses UK’s airline industry, and how it affects Easy Jet’s strategic management. The industry’s current and future Macro environment The leadership of any profit oriented company is always concerned about the c urrent trends in the environment in which it operates. The UK government’s decision to increase corporation tax has affected the operations of many airlines, with some such as Ryanair opting to move their operation bases to other locations (Mintel, 2011b). The recent global economic problems affected most economies in the world, including the UK. The credit crunch slowed economic growth in many countries, with most posting a negative growth curve. The recession had far reaching effects in the credit industry, which is the life line of most economies (Association of European Airlines, 2011) It became exceedingly difficult for companies and other business entities to acquire credit to keep their operations running. It also became difficult for consumers to access credit for their expenses, and this almost brought most credit driven economies to their knees. The effects of the recession are still being felt, and the airline industry is no exception. It is still reeling from the effects of high operational costs worsened by the rising cost of fuel among others (Hitt, Ireland Hoskisson, 2010). Economic growth is still very slow in the UK, and the country posted a 0.2% growth rate in 2011 (Mintel, 2011a).This is a negative growth trend, and the economy is still far from full recovery. The slow economic recovery and growth is doing little to raise consumer confidence. Though interest rates are falling, the restrictions on borrowing only worsen inflation, which by 2011 figures stands at 0.5%. (Mintel, 2011b). The decrease in consumers’ disposable income only makes it more real that they are likely to cut down on spending.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The effect of this on the airline industry is that many customers are likely to abandon high cost carriers for cheaper airlines. With unemployment numbers in the UK projected to hit 3 million so on, (Mintel, 2011a) airlines have a need to adopt strategies that will keep them afloat when their consumers spend less, or decide to ditch them altogether. Consumer perception is fundamental to any business. Consumers in the airline industry have the perception that flying is the fastest way by which one can get to the destination they desire. Most people do not want to be late, and delays and other inconveniences can easily change this consumer perception. Technological advancements are set to change this. Though flying is undoubtedly the fastest way to travel, investment in fast and convenient international rail systems could make a consumer rethink his/her options. When check-in, inspection and boarding time is factored in, for some consumers the better option turns out to be the rail system. There are reasons for each consumer’s decision to use one airline and not the other. For some consumers, cost is an important consideration and for others, convenience and comfort ar e more valuable. Research shows that young adults are more likely to use cost as a determinant in their choice, while older passengers may hinge their decision on convenience and comfort. UK’s demographics show that its population is ageing fast. Statistics show that the 75-84 age group is growing at a faster rate than any other age segment. The younger age segments are increasing at a much slower pace (Mintel, 2011c). Research findings on consumer trends show that the older generation is most likely to choose a carrier on the basis of much more than cost alone (Hitt, Ireland Hoskisson, 2010).This group of people is also working for a longer period of time, and shunning early retirement. This means that they have access to income even in their old age. The young adults, however, almost always consider cost as a prime determinant in their flying decisions. The low cost fliers, therefore, may be faced with a consumer base that is slowly shrinking, due to the growing ageing pop ulation.Advertising We will write a custom report sample on Strategic Management: Company Easy Jet’s Strategic Analysis specifically for you for only $16.05 $11/page Learn More The company’s current position in the competitive environment in the UK, and abroad Easy Jet is a low cost carrier that targets the domestic European (short haul) market though it also operates in North Africa. The airline is one of the top performers in the industry (Mintel, 2011d). It is reported to have airlifted the largest number of passengers in 2011, despite not having the largest fleet (Mintel, 2011e). Easy Jet has the record of being the only airline in Europe that repeatedly recorded increases in passenger numbers over the recession period, even as passengers cut back on traveling (Mintel, 2011d). International travel especially, reduced by a considerably huge margin (Mintel, 2011c). These reports do not purport that the company faces no threats to its sur vival. The competition in the industry is high, and rivalry among the competitors is at its peak. The low cost carriers command almost two thirds of the airline industry in Europe. The players are numerous, most of them having similar strategies and with little differentiation in products. Competitors such as Flybe, Monarch airlines and Ryanair offer similar services to their customers (Mintel, 2011e). They also use expansion as a strategy to acquire a bigger market share. Since they are low cost carriers, cost leadership is a strategy present in almost every company’s strategy. The consumers in this industry, therefore, wield a lot of power over the companies as they can easily switch from one airline to another. The low cost airlines are expected to increase their market share considerably in the near future (Mintel, 2011f). These projections are likely to trigger an influx of players into the market. Most of the existing carriers are already positioning themselves for this . Ryanair for example, is strategically trying to consolidate its market share. This is by focusing on the routes it already operates, and not necessarily expanding to newer routes. It is also trying to keep its costs low by indicating that it may move its operating base to places in Europe outside the UK. This move is intended to reduce expenses on airport charges and â€Å"tourism taxation† to which it is exposed in the UK (Mintel, 2011g).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Easy Jet’s operations are profitable, and going by figures provided by the Association of European Airlines (2011), it is doing better than most of its competitors. In the financial year 2009/10, it saw its profits rise by about 70%, an increase fuelled by growth in passenger numbers (Mintel, 2011b). In 2011, it recorded a pretax profit of about  £230 million (Mintel, 2011c). Virgin Atlantic’s profits during the same period increased by 13%, while Ryanair recorded a 29% increase (Association of European Airlines, 2011). Easy Jet is poised to maintain its profitability, though its current expansion strategy puts it at risk, due to the high costs involved. In order to remain ahead of the pack, Easy Jet employs several strategies. First of all, the airline employs low-cost and cost leadership strategies. It offers a low cost, no frills service aimed at the cost-conscious client. It is well known among strategists that the consumer’s perception of a product is cru cial, and this perception can change in an instant (Delfmann, Baum, Auerbach Albers 2005). Armed with this knowledge, the company tries to convince its customers that flying with the airline gives one a unique experience, but at a considerably low cost. It may not be the lowest in the industry, but the consumer needs to be convinced of its uniqueness. It conducts media campaigns to enlighten the consumers on how much money they end up saving by flying with it. The airline also employs the focus strategy, targeting business travelers whose schedules change all the time. It has introduced a flexible package that allows the customer to adjust his/her flight even two hours before the scheduled departure time. This time is a reduction from the previous 1 week, and it is set to have a great appeal to the business community due to its flexibility. This was rolled out in 2010, and the company also has plans to introduce new destinations such as Berlin and Madrid. This move is aimed at attr acting tourists, and the company entered into a partnership with VisitBritain in 2011 so as to sell its services to tourists and increase its market share and profitability (Mintel, 2011d).See index- figure 3.0 for Easy Jet and its competitors’ market share, figure 4.0 for profits. The Company’s current resources and capabilities The airline industry, like almost every other sector of the economy is increasingly becoming unstable and to a certain extent, unpredictable (Hitt, Ireland Hoskisson, 2010). Company managers and other business executives can no longer afford to rely on the macro environment to formulate their strategies. Competitive advantage is now seen as achievable through the utilization of an organization’s internal resources and capabilities (Proctor, 2000).This leads the strategist towards the company’s internal environment for inspiration for a successful strategy formulation (Haberberg Rieple, 2008). Many times, a company’s reso urces are mistakenly looked at as the tangible assets. Little regard is given to the intangible resources at its disposal such as market intelligence, consumer information, technology, corporate culture, brand name and reputation (Haberberg Rieple, 2001). This remains the case even though research has proved that they are invaluable to the company’s competitive power (Yilmaz, 2008).These have been termed by many writers such as Haberberg Rieple (2001 2008) as the only real competitive edge sources that a company can maintain over time. As a provider of low cost flights, Easy Jet’s strong brand name is associated with efficiency and reliability. It enjoys a good reputation as a market leader, and also benefits from customer loyalty. It is the only airline that reported increasing numbers of passengers since 2005 (Mintel, 2011g). Easy Jet offers friendly services, ticketless traveling to cut costs, and most of its operations are paperless (Easy Jet Plc, 2007). Most of its bookings are done online, and the airline does not offer free lunch to passengers. The company has a relatively small fleet, and as of September 2010 the figures stood at 196 planes, with plans to increase this to about 220 by the year 2013 (Mintel, 2011b). The company continues to bank on its capabilities such as the efficient utilization of airports, for a profitable existence and successful expansion of its operations in the industry (Easy Jet Plc, 2007). It is among the leaders in the airline industry, with a market share of about 30.31% (Easy Jet Plc, 2011). Its competitive edge is enhanced by high utilization of its assets, and efficient management of its fleet. Its operations have a cost advantage, and it enjoys economies of scale. The company has a strong financial performance. Its pretax profits in 2011 rose by about  £60 Million (Easy Jet Plc 2011). This was made possible by an 11.8% increase in passenger numbers, and a 4.1% increase in total revenue per seat. Much of a company’s success is often attributed to its leadership (Haberberg Rieple 2008). A strong balance sheet reflects well on leadership and when things are not going so well, then fingers point at leaders (Smith Golden, 2001). In order to transform an organization from its current position to a desired status, strong leadership is required, leadership that will give guidance to employees and inspire them to perform. Charisma, motivation and intelligence are desirable attributes of a good leader in an organization (Proctor, 2000). Easy Jet has a transformational leadership that spearheads changes in the company to meet changing circumstances in the market. The company is pursuing several strategies that are reflective of this kind of leadership. In a move targeting UK bound tourists and the likely increase in travelers due to the upcoming Olympics, the company has plans to increase its fleet. It has also opened up new routes and rolled out a flexible package for business tr avelers. These transformative undertakings reflect a transformative leadership. Strategic options available to Easy Jet. Diversification Every strategy pursued by a company is aimed at achieving the company’s goals and objectives, which include giving it a competitive edge over its competitors Delfmann, Baum, Auerbach Albers 2005).The airline should diversify its products in order to attract tourists and other un exploited markets. In terms of acceptability, strategy is acceptable to its shareholders and other stakeholders, because it is likely to increase the company’s revenue and expand its profit margins. It is also feasible since even though it will require a lot of money to finance, the company is very profitable and it can comfortably meet the costs. Since the company’s strategic plan is to lead the low-cost airline industry, then a diversification strategy is suitable for the purpose of achieving this goal. International expansion The company recently in vested heavily in new airplanes (Easy Jet Plc 2011), and an international expansion strategy is suitable, since it will be a justification for such a huge investment. Expanding to the international market is feasible since huge capital investments have already been made in the acquisition of new air planes, and these can be used in the new routes. Shareholders and other stakeholders will be inclined to accept it since it may be instrumental in realizing the returns on these investments. It is also bound to raise its revenue and profit margins. The company is in a good position to exploit low-cost international markets, since it is already a low-cost carrier. Diversification, which involves selling new products to the new markets may be a risky move for Easy Jet, but if it is successfully done, the company is set to reap big from it. When expanding to the new routes, the company should concentrate on developing markets for its already existing products such as, popularizing the flexi ble package among tourists. The company’s Ansoff analysis shows us the possible strategies the company can pursue in order to maintain its profitability.  See Index-Figure 5.0 for Ansoff’s grid. Conclusion A company’s strategic management may mean its success or failure. It needs to have leaders who understand the market and know the right decisions to make when the need arises. The airline industry has so many players that many airlines are forced to work with others either through alliances or mergers, if only to ensure their survival. The analysis of Easy Jet reveals an industry that forces even the market leaders to look towards other smaller and arguably insignificant players for survival. References Association of European Airlines 2011, Research and Statistics: Trends, via AEA database. Delfmann, W, Baum, H, Auerbach, S, Albers, S. 2005. Strategic Management in the Aviation Industry, Ashgate Publishing Ltd. Easy Jet Plc 2007, Preliminary Results 2007. Web. Easy Jet Plc 2011, Europe by Easy Jet Plc: Annual Reports and Accounts. Web. Haberberg, A Rieple, A 2001, The Strategic Management of Organizations, Prentice Hall. Haberberg, A Rieple, A 2008, Strategic Management: Theory and Approach, Oxford University Press. Hitt, M.A, Ireland, D.R Hoskisson, R.E 2010, Strategic Management: Concepts: Competitiveness and Globalization (Concepts (Cengage Learning), South-Western College Publishers. Mintel 2011a, ‘Airlines-UK-September 2011: Broader Market Environment,’ Mintel.com, via Mintel database. Mintel, 2011b, ‘Airlines-UK-September 2011: Companies and Products,’ Mintel.com, via Mintel database. Mintel, 2011c, ‘Airlines-UK-September 2011: Competitive context,’ Mintel.com, via Mintel database. Mintel, 2011d, ‘Airlines-UK-September 2011: Market Share,’ Mintel.com, via Mintel database. Mintel, 2011e, ‘Airlines-UK-September 2011: Market Size and Forecast,’ Mintel.com, v ia Mintel database. Mintel, 2011f, ‘Airlines-UK-September 2011: What people think of Airlines,’ Mintel.com, via Mintel database. Mintel, 2011g, ‘Airlines-UK-September 2011: Segment Performance,’ Mintel.com, via Mintel database. Proctor, T 2000, Strategic Marketing: An Introduction, Routledge: London. Smith, J. R Golden, P. A 2001, A Strategic Management Simulation, Prentice Hall: New Jersey. Yilmaz, K. A 2008, ‘The Corporate Sustainability Model for Airline Business,’ European Journal of Scientific Research, Vol. 22, No. 3, pp. 304-317, via Eurojournals. Index The Net margin and Margin profitability ratios were used to determine Easy Jet’s profitability. Fig. 1.0 Easy Jet’s Profitability (2010 2011) Profitability 2010 2011 Margin 32.8% 46.6% Net Margin 22.3% 31.2% Fig. 2. Easy Jet’s Profitability (2010 2011) Figure 3. Revenue generated by Easy Jet and its Competitors. (Financial Year 2010/2011) Airlines R evenue ( £ bn) Virgin Atlantic 2.7 Thomson 3.4 Thomas Cook 3.1 Ryanair 3.6 Monarch 0.614 Jet 2 0.296 Flybe 0.595 Easy Jet 2.9 Bmi 0.896 British Airways 6.6 Figure 4. Market Share (Easy Jet and its Competitors) Figure 5. Ansoff’s grid for Easy Jet. Existing Product (Flexible Package) New Product (Flexible package for tourists) Existing market Market Penetration Penetrate the existing market more deeply to increase the sales of its existing products to the already existing market comprising of business travelers. Product development. Develop a new product for the already existing market. New market Market Development (Tourists) The airline’s existing products should Be sold to the new markets that are Being developed, such as new routes And different groups of clients. Diversification Selling the new packages or services to new markets. This may however, be highly risky. This report on Strategic Management: Company Easy Jet’s Strategic Analysis was written and submitted by user Edward B. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.